A Quick Checklist for the Ideal Salon Reception Area Setup
Your salon reception area is the first point of contact between your customers and your brand. It is also where they stay as they await their turn to be served. Therefore, it is your chance to make the best first impression and create a memorable experience for your clients.
In fact, 88% of businesses now prioritize customer experience in their contact centers.¹
There are things you should have when setting up your reception area. Read on for a quick checklist to help you set up a welcoming reception.
Setting up Your Salon Reception Area: What to Include
In addition to your cryo chamber, your salon reception area is key to making your clients feel welcome, relaxed, and pampered. Here is a checklist for the ideal reception area set up for a successful salon.
A Reception Desk
You will need a reception desk from where your clients will book appointments, check in/out, and make payments. Since it is going to be a busy desk, you need to get a spacious one. In addition, it should have storage drawers to help you minimize clutter and look attractive.
When purchasing your reception desk look for durability and quality depending on your budget. In the end, ensure the desk you choose represents your brand aesthetics and message.
Visitors’ Chairs
Another reception area essential is the visitors’ seating. This is important since you are always going to have clients waiting in line. Depending on your salon aesthetics, you can get creative on the kind of chairs you want for the waiting area.
Sofas are more space economical than single chairs if you are short on space. Whichever type of seating you opt for, ensure they are comfy.
Entertainment
You don't want to leave your waiting customers feeling bored. There are several ways to help them have fun and relax as they wait. If you can, install a TV screen. In addition to offering entertainment, a screen will enable you to advertise the products and services you offer.
Music and the latest magazines are also good sources of entertainment. For the kids, adding a few toys and video games can keep them entertained. Offering free Wi-Fi is also a great option to keep your clients busy as they wait.
Point of Sale Software (POS)
Offering a quick and efficient point of sale experience to your customers will keep them happy and coming back. Investing in a point of sale software will enable your customers to pay with ease. In fact, 52% of businesses prioritized POS systems in 2020.²
Some software systems can help you track your stock, schedule appointments, and make customer follow-ups. The software you choose will depend on your current business needs.
Design Your Ideal Salon Reception Area With the Above Checklist
Setting up a welcoming and relaxing salon reception is a key ingredient to the success of your salon business. The above checklist will help you design a friction-free and enjoyable reception that keeps customers coming back.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Prioritizing customer experience https://techjury.net/blog/customer-experience-statistics/#gref
Point of sale statistics https://financesonline.com/pos-statistics/
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