Important Website Builder Considerations for DIY Salon and Spa Owners
If you are a salon or spa business owner looking to expand your customer base, you need a website. That website will be your salon storefront in the online space. As such, you need to design an attractive website that correctly represents your brand.
To do that, you need a website builder. Although there are several website builders out there, you need one designed for salons. Better yet, with the right website builder, you won't need to hire an expensive professional developer.
But what are the website builder considerations for choosing the right builder for your salon website? Keep reading for the answer.
Choose the Right Builder With the Following Website Builder Considerations
If you choose the wrong website builder, you will have to start over from scratch. Or, you could end up with a generic, bland-looking website. To avoid such mistakes and meet customers’ expectations, consider the following factors before taking your pick.
1. Ease of Use
Like most things, website builders come with varying degrees of ease of usage. While some are beginner-friendly, others are complex and involve a steep learning curve. So the choice here depends on how tech-savvy you are and how much time you can put into learning.
If you are a beginner with limited time for learning, consider picking a builder that is easy to use. A builder with blocks and a drag and drop editor such as Square Online will be a good fit in that case.
On the other hand, if you have more experience in web development and need more customizations, opt for advanced builders like WordPress.
2. Salon Functionalities
Another important consideration is the availability of functionalities that support your salon activities. The first functionality to look for is the inbuilt SEO feature to help your site rank higher on search engines. Some have it inbuilt while others support plugins.
Another functionality to consider is the availability of salon templates and themes to make your website look professional and portray your brand image. Templates will also make the designing process easier.
Finally, if you plan on selling products online, check for a builder that supports online selling and has tools for converting visitors into clients. Some of these tools include an online store functionality, alert bars, pop-ups, and opt-in forms.
3. Mobile-Friendliness
By 2021, mobile devices generated 54% of web traffic excluding tablets.¹ As such, you need to optimize your website for mobile-friendliness. So, when choosing a website builder check whether it supports mobile-friendly designs.
The salon website builder should have a mobile responsive design that automatically adjusts to suit any device. As a result, users will enjoy an appealing website irrespective of the device in use.
4. Customer Support and Training
You should choose a builder with an accessible support system in case you get stuck or need clarification. Similarly, the builder should have a library of training materials like video tutorials to walk you through the design process.
The library will equip you with the know-how to build your website, even if you have no experience.
Select the Right Website Builder With the Above Website Builder Considerations
A professional website will help you get more clients. In fact, 71% of small businesses have websites.² The above considerations will help you choose the right builder to create a professional website for your spa. Additionally, looking at other cryotherapy websites can inspire you.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Mobile devices' web traffic https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
Business website stats https://fitsmallbusiness.com/website-statistics/
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